Tag Archives: Self help

Influence: The Psychology of Persuasion by Robert Cialdini- ReadTree June Book of the Month

ReadTree  June Book of the Month:

Influence: The Psychology of Persuasion, by Robert Cialdini

ReadTree Recommendation: Charles Munger Vice-Chairman Berkshire Hathaway Corporation,investment manager and philanthropist.

Please treat this as your “personal journal” (debate, discuss or simply put thoughts on “paper”). Post comments as you read through or when finished with the book. This will give others an opportunity to experience a different point of view on the subject.

For some additional reading Charles Munger spoke about Influence in his speech: The Psychology of Human Misjudgment

Here is a quick excerpt from that speech: (click here for full transcript to read more)

“But academic psychology has some very important merits alongside its defects. I learned this eventually, in
2the course of general reading, from a book,  Influence, aimed at a popular audience, by a distinguished psychology professor, Robert Cialdini, at Arizona State, a very big university. Cialdini had made himself into a supertenured “Regents’ Professor” at a very young age by devising, describing, and explaining a vast group of clever experiments in which man manipulated man to his detriment, With all of this made possible by man’s intrinsic thinking flaws.

I immediately sent copies  of Cialdini’s book to all my children. I also gave Cialdini a share of Berkshire stock [Class A] to thank him for what he had done for me and the public. Incidentally, the sale by Cialdini of  hundreds of thousands of copies of a book about social psychology was a huge feat,  considering that Cialdini didn’t claim that he was going to improve your sex life or make you any money.”

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ReadTree, share your “personal journal”.

Have you ever been worried that your life is to repetitive…go to work, eat dinner, watch TV, go to bed and repeat? Don’t get me wrong I am truly grateful for having a job in this economy; however, this does mean we have to shut down our minds and halt our self-development or business knowledge as individuals.

To continue my education I used to read books, reflect and write my thoughts in a personal  journal. These thoughts go unchallenged and invalidated. The goal of ReadTree is to provide a place to share our “personal journals” and learn from each other point of views.

Each month a book will be selected based on recommendations from successful business professionals: CEOs, Entrepreneurs, Investors. etc.

Please feel free to discuss, debate or simply put your thoughts on “paper”.

The June Book of the month has been posted!

Thanks everybody…

@ReadTree or ReadTreeBlog@gmail.com

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