ReadTree June Book of the Month:
ReadTree Recommendation: Charles Munger Vice-Chairman Berkshire Hathaway Corporation,investment manager and philanthropist.
Please treat this as your “personal journal” (debate, discuss or simply put thoughts on “paper”). Post comments as you read through or when finished with the book. This will give others an opportunity to experience a different point of view on the subject.
For some additional reading Charles Munger spoke about Influence in his speech: The Psychology of Human Misjudgment
Here is a quick excerpt from that speech: (click here for full transcript to read more)
“But academic psychology has some very important merits alongside its defects. I learned this eventually, in
2the course of general reading, from a book, Influence, aimed at a popular audience, by a distinguished psychology professor, Robert Cialdini, at Arizona State, a very big university. Cialdini had made himself into a supertenured “Regents’ Professor” at a very young age by devising, describing, and explaining a vast group of clever experiments in which man manipulated man to his detriment, With all of this made possible by man’s intrinsic thinking flaws.
I immediately sent copies of Cialdini’s book to all my children. I also gave Cialdini a share of Berkshire stock [Class A] to thank him for what he had done for me and the public. Incidentally, the sale by Cialdini of hundreds of thousands of copies of a book about social psychology was a huge feat, considering that Cialdini didn’t claim that he was going to improve your sex life or make you any money.”